There may be other "floating" notebooks for iPod/iPhone troubleshooting, often referred to as "floaters". Employees now use iPads with similar software to check in machines for repairs. The layout of a Genius Bar previously consisted of at least two 15" MacBook Pro computers, often mounted on "floating" stands. When launched in Australia the Service was met with hope however due to delays the original inception date of November 17th 2006 did not flourish. The Genius Bar was referenced in a short-lived 2012 television advertising campaign with an actor portraying a Genius Bar employee who helped Apple customers in everyday situations. Apple now maintains two Genius Bar queues: Mac and Mobile Device. After its release in 2010, iPad appointments also fell under the Family Room Specialists. In September 2009, the Family Room Specialists were folded into the mix to handle iPod and iPhone troubleshooting. All in-store repairs of Apple products are carried out by "Geniuses", formerly known as Mac Geniuses. Their role is to help customers with Apple hardware and software. Employees are specially trained and certified at the Genius Bar. Ron Johnson, the former Senior Vice President for Retail, has often referred to the Genius Bar as the "heart and soul of our stores".
The Genius Bar is a tech support station located inside all but one of Apple's retail stores, the purpose of which is to offer help and support for Apple products.
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